We have always pioneered socially fair or “Fairist” ticketing structures (our Wild Cards have inspired nationwide recreations) and we are progressing our current model to a new “One and All Affordable Tickets” model, during our most artistically ambitious summer shows.
In acknowledgement of the growing challenges and to protect our sustainability we applied to FEAST to support the launch of our new ticketing structure by directly funding 400 affordability discounts (reducing £10 tickets to £7.50).